🌏 How to Sell on Rakuten: Enter the French Market with Pontivia Commerce
Looking to sell on Rakuten French or Rakuten Global? Pontivia Commerce helps brands launch, localise, and grow on Rakuten with expert onboarding, feed setup, translation, and cross-border eCommerce strategy.
🇫🇷 Sell on Rakuten — France’s #1 Marketplace
Rakuten is one of the largest and most trusted eCommerce marketplaces. With millions of monthly users, Rakuten offers a highly engaged customer base and strong brand loyalty, making it an ideal entry point for international brands looking to expand.
Pontivia Commerce supports sellers looking to navigate Rakuten’s complex onboarding, localisation, and compliance processes — turning challenges into successful market entries.
✅ Why Sell on Rakuten?
Rakuten is also Japan’s second-largest eCommerce platform after Amazon JP, but offers more control, visibility, and brand-building tools.
Key advantages:
- Reach 100M+ Rakuten members across Japan.
- Built-in loyalty program (Rakuten Points) boosts conversion.
- High AOV and strong repeat customer behavior.
- Broad category coverage from fashion to electronics.
- Favourable terms for international sellers via Rakuten Global.
- Localised brand shops help build long-term brand equity.
🧩 Pontivia Handles Your Rakuten Launch from Start to Scale
Selling on Rakuten involves more localisation and regulation than domestic marketplaces. Pontivia helps brands and suppliers overcome the barriers and maximise their growth potential.
Pontivia’s Rakuten marketplace services:
- ✅ Seller registration and Rakuten Global Market onboarding.
- ✅ Product feed creation and category mapping.
- ✅ Japanese translation and localisation.
- ✅ Regulatory support for cosmetics, food, supplements, and electronics.
- ✅ SEO-optimised titles and descriptions for search.
- ✅ Inventory sync and order automation.
- ✅ Cross-channel logistics integration.
- ✅ Performance monitoring and growth strategy.
We enable seamless cross-border selling with local precision.
🛒 What Can You Sell on Rakuten?
Rakuten supports a wide variety of products, but customer expectations for quality, detail, and presentation are high — particularly in Japan.
Top-performing categories include:
- Fashion and apparel.
- Cosmetics and skincare.
- Health & supplements.
- Consumer electronics.
- Home goods and lifestyle.
- Toys, games, and hobby goods.
- Luxury and niche imports.
- Baby and maternity.
- Gourmet food and beverages.
- Sportswear and outdoor gear.
Pontivia will help you choose the right categories, pricing model, and seasonal strategy.
🚀 Who Should Sell on Rakuten?
Rakuten is ideal for:
- Global brands looking to enter Japan.
- EU and US beauty, wellness, and fashion brands.
- Amazon sellers diversifying into Asia.
- Premium and mid-market DTC brands.
- Cross-border sellers with fulfilment capacity.
- Brands with strong identity and good margins.
📧 Talk to Pontivia about your Rakuten readiness
📞 Book a localisation consultation to go global with confidence
❓FAQ: Selling on Rakuten
Can I sell on Rakuten from outside Japan?
Yes — Rakuten supports international sellers through its Rakuten Global Market program. Pontivia ensures your business is eligible and export-ready.
Do I need to translate my listings into Japanese?
Absolutely. Japanese-language listings are required. Pontivia provides native translation and keyword optimisation services.
Is Rakuten like Amazon?
Not quite — Rakuten allows more seller control and encourages brand stores. Think of it more like a digital department store with individual storefronts.
What are fulfilment options for Rakuten?
Sellers can ship internationally or work with 3PLs in Japan. Pontivia will help you choose and integrate the right logistics model.
