🇩🇪 How to Sell on Kaufland.de: Reach German Shoppers with Pontivia Commerce

Want to sell on Kaufland Marketplace in Germany? Pontivia Commerce helps brands and suppliers launch, list, and grow their business on Kaufland.de with localisation, SEO, and logistics support.

🛒 Sell on Kaufland.de — One of Germany’s Fastest-Growing Online Marketplaces

Kaufland.de is part of the Schwarz Group (which also owns Lidl) and has become one of the top online marketplaces in Germany — attracting millions of active shoppers each month.

With Pontivia Commerce, you can access Kaufland’s vast customer base and sell to one of Europe’s most affluent markets with ease.

✅ Why Sell on Kaufland.de?

Selling on Kaufland.de gives brands access to Germany’s trusted retail infrastructure, combined with modern eCommerce functionality.

Key benefits:

• Over 32 million monthly visitors.
  
• Strong brand recognition and shopper trust.
• Ideal for international sellers looking to enter the DACH region.
• Wide range of product categories.
• Tools for multilingual listings, reviews, and cross-border selling.

🧩 How Pontivia Supports Sellers on Kaufland

Kaufland has specific onboarding, language, and compliance requirements. We make sure your store is ready to go live — the right way.

Pontivia’s Kaufland marketplace services include:

• ✅ Seller account registration and verification.
  
• ✅ Product feed setup and category mapping.
  
• ✅ German translation and localisation of listings.
  
• ✅ Kaufland SEO title, description, and bullet optimisation.
  
• ✅ Logistics and cross-border fulfilment guidance.
  
• ✅ Ongoing inventory and price syncing.
  
• ✅ Support for reviews, promotions, and performance tracking.
  
• ✅ Multi-marketplace strategy across Amazon, eBay, Cdiscount, etc.
  

Whether you’re a UK brand entering Germany or a European seller looking to scale, Pontivia makes the process simple and results-focused.

🧃 What Can You Sell on Kaufland?

Kaufland is a generalist marketplace with diverse category demand. Top-performing segments include:

• Electronics & mobile accessories.
• Fashion & shoes.
• Household goods & kitchenware.
• DIY, tools & garden products.
• Beauty & personal care.
• Baby products & toys.
• Groceries and non-perishable food.
• Office supplies & pet accessories.

Pontivia ensures your products are properly classified and listed to maximise visibility and sales.

🚀 Who Should Sell on Kaufland?

We support:

• UK & EU brands expanding into Germany.
• Amazon & eBay sellers looking for new revenue streams.
• Manufacturers wanting direct access to German consumers.
• Distributors and aggregators with ready stock.
• Private label or DTC brands with competitive pricing.

📧 Contact our team to assess your Kaufland strategy.
📞 Schedule a call for a quick seller readiness check.

❓FAQ: Selling on Kaufland

Do I need a German VAT number to sell on Kaufland.de?
Yes — Pontivia can guide you through VAT compliance and OSS registration if needed.

Is it only for German-based sellers?
No — international sellers are welcome, especially from the UK, EU, and Switzerland.

How does fulfilment work?
You can use your own fulfilment solution or integrate with a third-party provider. We can help set that up and ensure smooth shipping.

Is German content mandatory?
Yes — and it should be high-quality. Pontivia provides SEO-optimised German translations for your listings.